Dragon’s Den Peter Jones launches new online lifestyle brand ‘Truly’ and we love it

The entrepreneur’s wife Tara is at the heart of the online brand that offers little luxuries we can all afford…

If we were to tell you a Dragon’s Den entrepreneur Peter Jones and his design guru wife Tara were behind the launch of new online lifestyle brand Truly.co.uk then you would expect it to be high quality-this is a man who knows a thing or two about creating a successful business.

After casting our eye over the lovely ‘Truly’ range this week, we can guarantee you won’t be disappointed in what treasures you’ll find.

The brand was born our of a desire for high quality, every-day products which make life easier.

From the cosiest of cashmere, to relaxing home fragrances, body products and decor accessories, you’re bound to find something to add a little luxury to your every day.

Not only does the brand pride itself in it’s quality offerings, they also make sure the products are as sustainable as possible, for example their star-scattered Constellation plates help to support British pottery.

Tara says…

“I’ve always loved design and interiors. I have spent years renovating my own homes working with different textures and colour palettes turning our home space into a relaxed haven.

It was while we were creating our homes that we realised we couldn’t find items that were beautifully designed and added a level of luxury to the everyday whilst still being affordable, and so we created Truly. We wanted to design simple, well thought-through products that elevate the everyday.

Our collections are designed to complement and blend naturally into everyone’s personal lifestyle. We have scoured the globe for the perfect materials to make our products of the highest quality, ensuring everything is upheld to the standards we believe our Truly Family delivers – we can even source the cashmere back to the individual goat!.”

If you want a sneak peek at the new brand or simply feeling indulgent why not shop some of our favourites buys below…

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